A global market research partner delivering clarity in complex markets. In an era of data saturation, the challenge is no longer the acquisition of information, but the distillation of meaning. At Simon Pure Research, our approach is rooted in academic rigor and a steadfast commitment to pure, unbiased inquiry.
De-risk your capital allocations with deep-dive feasibility studies and market sentiment analysis.Refine your brand positioning through a profound understanding of consumer motivation and brand perception. Scale your capabilities by leveraging our specialized qualitative field-work and high-level academic analysis.
Our work is grounded in rigor, precision, and a deep respect for the human context behind every data point. We design research frameworks that support confident, high-stakes decision-making.
We move beyond surface-level observations. Our qualitative frameworks are designed to eliminate cognitive bias, ensuring that the insights we deliver are a true reflection of market realities.
We do not believe in research for research’s sake. Every engagement is structured around your specific KPIs, ensuring that our findings serve as the foundation for high-stakes decision-making.
While others provide the ‘what,’ we focus on the ‘why.’ By engaging deeply with stakeholders across Pharma, IT, Banking, and other sectors, we uncover cultural and psychological drivers that quantitative data often overlooks.
At Simon Pure Research, we view qualitative research as essential to uncovering the emotions, motivations, and perceptions that shape human behavior and strategic decision-making. Our methodologies are designed to move beyond surface-level data, providing context-rich insights that inform product development, brand positioning, market entry, and customer engagement strategies.
One-on-one, semi-structured interviews conducted in person, by phone, or virtually with key stakeholders, decision-makers, customers, or subject-matter experts.
Engaging specialists, thought leaders, and industry veterans to gain strategic perspectives on markets, technologies, and emerging trends.
Moderated group discussions designed to surface shared perceptions, beliefs, and reactions through interactive group dynamics.
Structured and semi-structured interviews conducted by phone, enabling efficient engagement with geographically dispersed respondents.
Field-based observational research conducted in real-life settings to understand user behavior within its natural cultural and environmental context.
Comprehensive analysis of published data, industry reports, regulatory filings, media coverage, and academic literature to support primary research findings.